App Advertising Semester Group Assignment

Final Pres Mc 3031

Concept: Parking lots in the city and on campus are crowded. This app updates parking lot openings in real time and allows users to reserve a spot through other members leaving their spot. Users can also see how full or empty a lot is.

I created the idea for this app, and my group took off with it. We have a well-thought plan with minor glitches. Our artwork could really be improved, but we had no graphic designers on our team.

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Lumehouse Studio

I started at Lumehouse Studios working as an intern in December 2015. I worked mostly on marketing. Lumehouse wanted to get on the radar of local ad agencies in Baton Rouge and surrounding areas, so we created a special box with the company’s reel.

Marketing

Although I don’t have pictures, the small white box contained a flash drive with our logo encompassing the drive and Lumehouse’s film reel on it. There was a personalized note to each company, signed by our Creative Director, and our Creative Director’s business card. The box was filled with square foam with slits for all the contents. The box was sealed with a personalized sticker for our targeted member on the ad team.

Social Media

Along with my time here, I was promoted to Social Media Manager. I promoted the company through Twitter, Instagram, and Facebook. I posted daily on each platform and even connected with various companies through our platforms. I worked on social media and held this position for 3 months.

While here, I created special content for the sites and made all of our platforms cohesive and presentable for the public.

This was a Facebook Banner headline that I made using Adobe Photoshop and Indesign.

Lumehouse cover photo

Here is a gif I made on Adobe Photoshop for our company. The pictures are those used exclusively on our Equipment Rentals website.

//giphy.com/embed/l0MYPNvfh5kcJEexW

via GIPHY

Production

I worked on several sets as a Production Assistant, including this TJ Ribs Spot.

T.J. Ribs | Louisiana Legends from Lumehouse Studios on Vimeo.

When I expressed interest in working on pre-production and producing, the Creative Director let me and another intern take the lead on this Walk-On’s project. He let us plan some stages of pre-production and planning. We¬†brainstormed a shot list for this shoot, and most of our shots made it into the actual spot.

Walk-Ons 8-24-16 from Lumehouse Studios on Vimeo.

Charleston Photo Essay

This is another project I created for MC 2015, Visual Communication. I took these photos on my iPhone 6 while visiting Charleston. I used Adobe InDesign and Photoshop to create my project. We were told to create a photo essay using 5 pictures and some 50 characters of text. The essay could cover anything.

Being someone interested in travel and food, I decided to use photographs I took on a previous trip to Charleston. I fell in love with the southern city and decided to use Charleston for the class’ final project.

Charleston Photo Essay

Manship Education Flier

This was a project for MC ¬†2015, Visual Communication. This was one of my first times using Adobe. The purpose of this project was to create a new flier for the LSU Manship School of Mass Communication that effective translated the “1, 2, 3’s of a Manship Education.”

Manship Education Flier

I created this flyer using Adobe InDesign and Adobe Photoshop.

I wish I had added more texture to the background, instead of plain white.